Reach and engagement are critical factors that no content marketer can ignore. But let’s take a step back. You’ve heard the phrase dozens of times – yes, that phrase. “Content is king,” they say. That’s why B2B firms spend more than $5.2 billion per […]
Welcome to Content Cow's first blog post. This post is of course dedicated to the undisputed king of the marketing world, Content! Long live Content Marketing. Yes, content is without question the driving force behind all great marketing programs, be it SEO, lead generation, influencer programs, public relations, and more.