Purpose
This Privacy Policy is designed to comply with applicable privacy legislation in Canada. It is also designed to help individuals understand how their personal information is managed at Content Cow Inc.

Scope
Those individuals protected by this Privacy Policy include customers and prospective customers. This Privacy Policy applies only to information collected during the course of commercial activities.

Exceptions
If the policies and procedures outlined in this document do not address a specific situation, individuals are expected to contact Content Cow Inc. for guidance or clarification.

The Principles
Our Privacy Policy is designed to comply with applicable privacy legislation in Canada. It incorporates the following 10 principles:

  • Accountability
  • Identifying Purpose
  • Consent
  • Limiting Collection
  • Limiting Use, Disclosure and Retention
  • Accuracy of Personal Information
  • Safeguarding Personal Information
  • Openness
  • Access to Personal Information
  • Challenging Compliance

If we change our Privacy Policy in the future, those changes will be included in updates to our official Privacy Policy, wherever it is made available. Thus, you will always know what information we collect, how we use it and how we protect it. When personal information that has been collected is to be used for a purpose not previously identified, the new purpose will be identified to you prior to use.

Accountability
Content Cow Inc. is responsible for maintaining and protecting the personal information under its control. Accountability for this function within our organization is held by:
Chief Privacy Officer
Content Cow Inc.

Identifying Purpose
Content Cow Inc. will identify to an individual the purposes for which personal information is collected at or before the time the information is collected. Generally, Content Cow Inc. collects personal information for the following purposes:

  • to manage and develop Content Cow Inc.’s business and operations, including personnel and employment matters;
  • and to meet legal and regulatory requirements.

Content Cow Inc. routinely collects anonymous, non-personal information through our Web servers. This is information that is not associated with or traced back to a specific individual. Gathered electronically, this information includes the type of Web browser used, the level of encryption a browser supports and the Internet Protocol address. This information may be used for research and analytical purposes, to examine how the Web site is being used and to determine how it can be improved.

Content Cow Inc. also uses cookies. A cookie is a small piece of information that is sent to your computer when you access a Web site. There are two kinds of cookies. A session cookie is stored temporarily in your computer’s memory. A session cookie is destroyed as soon as you close your browser. A persistent cookie is a more permanent line of text that gets saved to your hard drive. We use session cookies on Content Cow Inc.’s site, to allow you to gain access to a document you requested prior to being signed in. Persistent cookies are used to store your encrypted user ID and password, so that you won’t have to type it in each time that you access our e-Library. A persistent cookie is only set if you click on “Remember my sign-in information.” Content Cow Inc. does not use persistent cookies.

Consent
An individual’s knowledge and consent are required before Content Cow Inc. is allowed to collect, use or disclose his or her personal information, except where inappropriate. Where possible, the Content Cow Inc. will obtain consent directly from the individual concerned at the time of collection. After having provided consent, an individual has the right to withdraw consent at any time by providing reasonable notice to Content Cow Inc.’s Chief Privacy Officer. By registering for a seminar, newsletter, presentation or access to our on-line information services, or otherwise indicating approval, individuals consent to the collection and use of their personal information for the purposes identified in this Privacy Policy. Content Cow Inc. will not require you to consent to the collection, use or disclosure of personal information beyond that required to provide our products or services to you. If you wish to withdraw your consent or to opt out of the uses or disclosures of your information for the purposes identified in this Privacy Policy, you may do so by contacting our Chief Privacy Officer. If your request requires that we delete your registration information, we will no longer be able to provide you with the services or products for which you have subscribed. Cancellation will be subject to the terms and conditions of the subscription or services provided, as applicable.

Limiting Collection
Content Cow Inc. collects only the information that is necessary for the purposes outlined in this Privacy Policy.

Limiting Use, Disclosure and Retention
Content Cow Inc. does not use personal information for purposes other than those for which it was collected, except with an individual’s consent or as required by law. Once personal information is no longer required to fulfill the identified purposes or other legal requirements, it will be destroyed, deleted or made anonymous. Content Cow Inc. sometimes uses the services of external firms to assist us in communicating with individuals (e.g., surveys and mail distribution) or as a means of providing more effective and efficient services to these individuals (e.g., technology support). Our external suppliers are contractually obligated to keep the information confidential, to use the information only for the purpose requested and to destroy the information when it is no longer required. Customer information is shared with external service providers only to the extent required for the provision of such services. Furthermore, Content Cow Inc. does not sell personal information to a third-party organization. In certain circumstances, we allow basic contact information to be shared amongst members. Personal information is retained only as long as necessary for the fulfillment of the purposes stated in this policy.

Accuracy of Personal Information
Personal information is kept as accurate, complete and up to date as necessary for the purposes for which it is to be used.

Safeguarding Personal Information
Personal information, whatever its form, will be protected by security safeguards appropriate to the sensitivity of the information. The safeguards will protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. The measures of protection include: physical measures, for example, locking filing cabinets and restricted access to offices; organizational measures, for example, limiting access to the personal information on a “need-to-know” basis; technological measures, for example, the use of passwords and encryption; and procedural measures, for example, the shredding of sensitive personal information.

Access to Personal Information
Individuals may request a copy of their personal information held at Content Cow Inc. by submitting a written request to the Chief Privacy Officer and send to info@contentcow.ca. Acceptable proof of identification is required before such information is given out. If you feel the information we have about you is inaccurate, you may request that it be reviewed and, if inaccurate, changed, by contacting the Chief Privacy Officer.